90-Day Exit Plan

Leave GolfNow. Own Your Tee Sheet.

GolfNow charges ~20% commission on tee-time revenue. No monthly fee — but that translates to $50,000–$100,000+ per year for a busy course. And every golfer who books through GolfNow belongs to GolfNow, not you. In 90 days, we'll move you off barter, reclaim your golfer data, and put full-rate revenue back on your balance sheet.

$50K–$100K+
per year
What GolfNow actually costs a busy course
~20% commission on tee-time revenue — no monthly fee, but the revenue hit dwarfs any software subscription
The Real Cost

What GolfNow Is Actually Doing to Your Business

~20%
Commission on every tee time

GolfNow takes roughly 20% of tee-time revenue through barter. There's no monthly invoice — just a permanent discount on your most perishable inventory.

0%
Of your golfer data is yours

Names, emails, and booking history for every golfer who books through GolfNow belong to NBC Sports Next. You can't market to them, re-engage them, or take them with you when you leave.

20–40%
Below rack rate — by design

Barter discounting trains your market to expect discounted tee times. It erodes your direct pricing power and makes it harder to sell at rack rate through any channel.

Lock-in
Revenue-sharing is built to keep you

The longer you stay, the harder it is to rebuild a direct booking channel from scratch. Exit is possible — but it requires a plan, not just a cancellation email.

Hidden Costs

What the "Free" Platform Is Really Doing to Your Business

Platform terms most operators never read — until it's too late
You don't own your golfer data

Every golfer who books through GolfNow is GolfNow's customer, not yours. Their name, email, and booking history belong to NBC Sports Next. When you leave, that data doesn't come with you.

Barter inventory is gone forever

Tee times are perishable. Every round sold at a 20% barter discount is revenue you can never recover. There's no invoice — just a permanent, invisible haircut on your most time-sensitive asset.

GolfNow competes with you for your own golfers

GolfNow markets to the golfers who book your course — and shows them other courses too. You're paying ~20% commission to build an audience that GolfNow then monetizes across your competitors.

Discounting trains your market

Golfers who find you through GolfNow expect barter-rate pricing. Over time, that expectation bleeds into your direct channel — making it harder to hold rack rate even when you're not on GolfNow.

Side by Side

GolfNow vs. owning your channel

GolfNow
Direct Channel
Cost per tee time sold
~20% commission
Flat software fee (~$150–$300/mo total)
Annual cost (busy course)
$50,000–$100,000+
$1,800–$3,600
Golfer data ownership
NBC Sports Next owns it
You own it
Pricing control
Barter discounting required
Full rack rate
Repeat marketing
GolfNow markets to your golfers
You market to your golfers
The Exit Plan

The 90-Day Plan to Leave GolfNow

A structured, low-risk transition that protects your rounds while you build the direct channel that replaces them.

1
Days 1–30

Audit & Exit Strategy

We quantify the true annual commission cost, identify your barter inventory exposure, and map every clause in your GolfNow agreement that could complicate your exit. You get a written exit roadmap before we touch anything.

Written exit roadmap + true annual cost analysis
2
Days 31–60

Direct Booking Infrastructure

We implement a cash-based tee sheet and booking engine you own outright — no revenue share, no commission, no barter. Your website becomes your primary booking channel. Golfer data flows into your CRM from day one.

Live direct booking engine + CRM capturing golfer data
3
Days 61–90

GolfNow Exit & Revenue Recovery

We execute the exit, activate direct marketing to your recaptured golfer data, and monitor revenue through the transition. The goal: full revenue recovery within the 90-day window — not months later.

GolfNow contract terminated + direct revenue channel live

What you own on day 91

  • Full-rate tee times with zero commission to a third party
  • Your golfer database — names, emails, booking history — owned and marketable by you
  • A direct booking engine that converts at rack rate, not barter rate
  • A marketing channel to drive repeat play without paying a middleman per booking
  • Pricing authority — no third party discounting your tee sheet to fill their platform

See exactly what GolfNow is costing your course

Our free Barter Cost Calculator runs the real numbers on your tee sheet — then we'll walk you through a 90-day exit plan built for your facility.