Expert Golf Course
Management &
Consulting
We partner with golf course owners and municipalities to optimize operations, grow revenue, and build lasting value — from the first tee to the bottom line.
Comprehensive Golf Course Services
Course Operations Management
We take full ownership of day-to-day course operations — from agronomy and maintenance scheduling to staff management and vendor relationships.
- Agronomic planning & oversight
- Maintenance scheduling & budgeting
- Vendor & supply chain management
Revenue Optimization
We analyze every revenue stream — green fees, memberships, food & beverage, events, and merchandise — and implement data-driven strategies to maximize profitability.
- Dynamic pricing strategies
- Membership program design
- F&B and event revenue growth
Municipal Course Consulting
Public and municipal courses face unique pressures — budget constraints, community expectations, and political oversight. We help cities run financially sustainable golf facilities.
- Public-private partnership structuring
- Budget analysis & cost reduction
- Community engagement strategies
Staff Training & Development
A great course is only as good as its team. We design and deliver comprehensive training programs for superintendents, pro shop staff, F&B teams, and management.
- Leadership & management training
- Customer service excellence
- Operational standards & SOPs
Leave GolfNow. Own Your Tee Sheet.
GolfNow charges ~20% commission on tee-time revenue. No monthly fee — but that translates to $50,000–$100,000+ per year for a busy course. And every golfer who books through GolfNow belongs to GolfNow, not you. In 90 days, we'll move you off barter, reclaim your golfer data, and put full-rate revenue back on your balance sheet.
GolfNow takes roughly 20% of tee-time revenue through barter. There's no monthly invoice — just a permanent discount on your most perishable inventory.
Names, emails, and booking history for every golfer who books through GolfNow belong to NBC Sports Next. You can't market to them, re-engage them, or take them with you when you leave.
Barter discounting trains your market to expect discounted tee times. It erodes your direct pricing power and makes it harder to sell at rack rate through any channel.
The longer you stay, the harder it is to rebuild a direct booking channel from scratch. Exit is possible — but it requires a plan, not just a cancellation email.
Every golfer who books through GolfNow is GolfNow's customer, not yours. Their name, email, and booking history belong to NBC Sports Next. When you leave, that data doesn't come with you.
Tee times are perishable. Every round sold at a 20% barter discount is revenue you can never recover. There's no invoice — just a permanent, invisible haircut on your most time-sensitive asset.
GolfNow markets to the golfers who book your course — and shows them other courses too. You're paying ~20% commission to build an audience that GolfNow then monetizes across your competitors.
Golfers who find you through GolfNow expect barter-rate pricing. Over time, that expectation bleeds into your direct channel — making it harder to hold rack rate even when you're not on GolfNow.
GolfNow vs. owning your channel
Audit & Exit Strategy
We quantify the true annual commission cost, identify your barter inventory exposure, and map every clause in your GolfNow agreement that could complicate your exit. You get a written exit roadmap before we touch anything.
Direct Booking Infrastructure
We implement a cash-based tee sheet and booking engine you own outright — no revenue share, no commission, no barter. Your website becomes your primary booking channel. Golfer data flows into your CRM from day one.
GolfNow Exit & Revenue Recovery
We execute the exit, activate direct marketing to your recaptured golfer data, and monitor revenue through the transition. The goal: full revenue recovery within the 90-day window — not months later.
What you own on day 91
- Full-rate tee times with zero commission to a third party
- Your golfer database — names, emails, booking history — owned and marketable by you
- A direct booking engine that converts at rack rate, not barter rate
- A marketing channel to drive repeat play without paying a middleman per booking
- Pricing authority — no third party discounting your tee sheet to fill their platform
See exactly what GolfNow is costing your course
Our free Barter Cost Calculator runs the real numbers on your tee sheet — then we'll walk you through a 90-day exit plan built for your facility.
The Standard for Golf Course Excellence
Proven Track Record
Over 25 courses managed across private, public, and municipal sectors — with measurable results in every engagement.
Municipal Expertise
One of the few firms with deep experience navigating the unique challenges of government-owned golf facilities.
Hands-On Partnership
We don't just consult — we embed with your team, take ownership of outcomes, and stay accountable to results.
Full-Spectrum Services
From agronomic oversight to revenue strategy, we cover every dimension of golf course performance under one roof.
Trusted by Course Owners & Cities
Donovan Golf transformed our struggling municipal course into a community asset that now turns a profit. Their municipal expertise is unmatched.
Within 18 months of engaging Donovan, we increased annual revenue by $1.4M while improving our course conditions and member satisfaction scores.
Their team brought operational discipline and strategic clarity that our ownership group had been searching for. Highly recommend for any serious course owner.
Golf Industry Insights
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Ready to Transform Your Golf Course?
Whether you manage a private club, public course, or municipal facility — we have the expertise to help you perform at the highest level.